# OpenAI built an AI that answers before you click. Its ad model depends on the click. - Date: 2026-04-22 - Category: Artificial Intelligence ChatGPT charges advertisers per click inside conversations designed to eliminate the need for clicks. CPMs have already collapsed from $60 to $25, CTRs run 7x below Google benchmarks, and Sam Altman once called ads a last resort. OpenAI is betting the click still matters. ---