# Claude Is the Real Boss at Sett, Not Just the Workhorse - Date: 2026-03-30 - Category: Agentics Sett, the Tel Aviv-based startup using AI agents to automate game publisher marketing, has raised $30 million in a Series B round led by Greenfield Partners, with participation from existing investors Bessemer Venture Partners and F2, [the company announced](https://www.calcalistech.com/ctechnews... ---