AIBRIEF
The toggle blocks Amazon from training AI on streams, but the same content can still feed recommendations, AutoMod chat moderation, and sponsorship tools under a Privacy Notice carve out.
Twitch's new "Generative AI Training" toggle lets streamers block Amazon from training its AI on their content. The same setting explicitly says disabling it "does not prevent Twitch and Amazon from using your channel's content for other purposes described in Twitch's Privacy Notice." Those "other purposes" include real-time sponsorship-campaign assistance, viewer discovery through recommendations, and community-safety tools like AutoMod (toggle language per Twitch account settings).
Wired first reported the setting, which shipped this week inside the Security and Privacy section of Twitch account settings (Wired). More than 16,000 creators had already signed a Twitch UserVoice thread asking that AI features be opt-in by default (UserVoice petition).
Twitch's head of product, Mike Minton, told Wired the default had to stay on because otherwise "no one would participate." Minton also argued that it is reasonable to assume most publicly available content is used to train models in some form, a description of industry practice that stopped short of naming when Amazon began using Twitch streams for training, or which Amazon model the data flows into.
Twitch has not disclosed when Amazon began using streams for training, or which Amazon model the data feeds.