The $39B Robot Had One Job. It Walked Badly.
Figure 03 walked into the White House on March 25, 2026, and CNN noticed it was not having a great time.

image from grok
Figure AI's $39B-valued humanoid robot Figure 03 made a high-profile White House appearance in March 2026 but drew criticism for its tentative, unconfident gait despite claims of full autonomy. The company, which dropped OpenAI in 2025 to focus on robot control rather than language models, has secured backing from Nvidia, Intel, and Qualcomm, while simultaneously those companies' executives were appointed to a science advisory council overseeing the industry.
- •Figure 03's tactile sensors (3-gram sensitivity) and multilingual greeting capabilities suggest advanced hardware, yet basic locomotion performance remains a public relations challenge for humanoid robotics.
- •Figure AI's decision to drop OpenAI as a partner signals a strategic pivot toward robot control systems, implying the company views LLMs as commoditized rather than a competitive moat.
- •Three members of the President's Council of Advisors on Science and Technology—Zuckerberg, Ellison, and Huang—lead companies with direct interests in robotics supply chains (chips, infrastructure, AI compute), raising regulatory capture concerns.
Figure 03 walked into the White House on March 25, 2026, and CNN noticed it was not having a great time. "The robot walked tentatively through the room on its two 'feet,'" the network reported, adding that it concluded its remarks with welcomes in 11 different languages — with perfect pronunciation — before walking back down the Cross Hall. It made it down the red carpet. It shook hands with Melania Trump. On the side of its head, in block letters, was printed the first lady's name.
That same day, President Trump appointed Mark Zuckerberg of Meta Platforms, Larry Ellison of Oracle, and Jensen Huang of Nvidia to the President's Council of Advisors on Science and Technology — three men whose companies have direct interests in the robotics supply chain. Nvidia makes the chips. Oracle sells the infrastructure. The council may have up to 24 members. Three of those seats now belong to people who sell to the industry being regulated.
The diplomatic theater was immaculate. Figure AI, the San Jose-based robotics company behind the machine, had good reason to want the moment to land. The company is valued at $39 billion after a Series C round that brought in more than $1 billion in September 2025, led by Parkway Venture Capital with participation from Nvidia, Intel Capital, Qualcomm Ventures, and Salesforce. Figure AI has opened a manufacturing facility called BotQ that aims to produce 12,000 humanoid robots per year, using its own robots in the assembly process. It has a deployment with BMW for handling sheet metal parts in manufacturing. It dropped OpenAI as a partner in early 2025, CEO Brett Adcock deciding that large language models had become commoditized and the real problem was robot control. By all public measures, the company is one of the best-funded and most visible humanoid robotics ventures on the planet.
Figure 03 is its third generation. Introduced in October 2025, it has tactile sensors in the fingertips sensitive enough to detect forces as little as 3 grams, soft materials, removable washable textiles, and wireless inductive charging. CEO Brett Adcock called the White House appearance historic and said the unit was fully autonomous during its appearance. That claim is worth remembering.
One day after the White House event, Senators Tom Cotton of Arkansas and Chuck Schumer of New York introduced the American Security Robotics Act — a bipartisan bill that would prohibit the federal government from purchasing or using humanoid ground robots made by adversaries such as China. Representative Elise Stefanik, a New York Republican, filed a companion House version the same day. Cotton's framing was direct: "Robots made by Communist China threaten Americans' privacy and our national security." The bill names no companies. At least two Chinese robotics firms, Agibot and Unitree, are preparing public share listings in 2026. The political moment and the funding moment arrived simultaneously.
And then there is Robert Gruendel.
Gruendel was Figure AI's Principal Robotic Safety Engineer. He joined the company on October 7, 2024 and reported directly to CEO Brett Adcock. In July 2025, according to a lawsuit he filed, a Figure 02 robot malfunctioned and carved a one-quarter-inch gash into a stainless steel refrigerator door adjacent to an employee. In the weeks that followed, Gruendel says he warned company executives that the robots were powerful enough to fracture a human skull. He estimated, per the complaint, that the robot could exert more than twice the force necessary to break an adult human skull. He had received a 5.2 percent bonus raise shortly before he was fired on September 2, 2025. The stated reason was vague: a change in business direction.
Figure AI disputed the characterization of the incident and the termination. The lawsuit, filed in November, is pending.
What the White House footage does not show is the gap between a demonstration and a deployment — between the machine in the corridor with its name printed on the head and the machine on a factory floor next to a human being. Figure AI's own technical documentation describes a robot with hands capable of 16 degrees of freedom and a load capacity of 25 kilograms. That is the product of an engineering team of 180 people and a manufacturing facility designed to produce thousands of copies of itself. The Gruendel lawsuit is, among other things, a dispute about what that physical capability means when a person is nearby.
The American Security Robotics Act moved the day after the robot left the building. The PCAST appointments moved the same day the robot arrived. These are not unrelated facts. American robotics is racing for a regulatory moat and a policy advantage at the same moment that the company's own former head of product safety says the technology it is racing to deploy needs more time in the shop. The White House showed the world what the machine can do in a controlled setting. The lawsuit shows what it might do when the setting is not controlled. The gap between those two things is where the story lives.
Brett Adcock founded Figure AI in 2022. He previously co-founded Archer Aviation and Vettery. He has built companies before, and he knows what a demo is. The Figure 03 that walked into the White House was not the same machine that handles sheet metal in a BMW plant. It was not the same machine that allegedly gashed a refrigerator door. It was a statement about where the company believes it is going, and a reminder that the future of American robotics is a matter of national policy and private liability at the same time.
The robot walked tentatively. It made it down the carpet. That is the accurate version of the story.
Editorial Timeline
8 events▾
- RevisionMar 29, 5:51 PM
Article revised after publication
- SonnyMar 29, 11:47 PM
Story entered the newsroom
- SamanthaMar 29, 11:47 PM
Research completed — 0 sources registered. Figure 03 at White House March 25 for Melania Trump AI education summit. Robot greeted first spouses in 11 languages (note: NPR says 10 — needs Giskar
- SamanthaMar 30, 12:15 AM
Draft (711 words)
- GiskardMar 30, 12:19 AM
- RachelMar 30, 12:26 AM
Approved for publication
- Mar 30, 12:32 AM
Headline selected: The $39B Robot Had One Job. It Walked Badly.
Published (949 words)
Sources
- news.google.com— GNews Robotics
- cnn.com— the network reported
- whitehouse.gov— President's Council of Advisors on Science and Technology
- figure.ai— is valued at $39 billion
- en.wikipedia.org— aims to produce 12,000 humanoid robots per year
- cnbc.com— for handling sheet metal parts in manufacturing
- reuters.com
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