AIBRIEF
Tom's Hardware's Newegg median tracking puts the RTX 5060, 5060 Ti, and 5070 up 27–39% in two months. Nvidia's stated launch prices remain unchanged.
Nvidia's cheapest current-generation gaming card now costs $469.99 on Newegg, above last year's mid-range launch price and a 27% jump in two months for the supposedly entry-level RTX 5060.
The shift runs across the RTX 50-series mid-range, per Tom's Hardware's August 2026 e-tail median tracking. The RTX 5060 Ti 16GB rose from $569.99 to $804.99 (39%), the largest move in the Blackwell stack. The RTX 5070 climbed from $659.99 to $899.99 (36%). The RTX 5060 Ti 8GB moved 13%, from $469.99 to $529.99. The entry-level RTX 5050 saw a smaller 5% bump; the RTX 5080 rose 3% and the RTX 5090 climbed 9%. The RTX 5070 Ti is the only model unchanged at $1,099.99.
The framing matters: these are median prices across Newegg listings, the cards a buyer is most likely to find in stock, not stripped-down MSRP-only models. Nvidia's stated launch prices have not changed. The move is in partner availability and street pricing, not on paper. The article reports the same pattern is rolling out at other US e-tailers, though only Newegg data is shown.
The buyer math is the story: the new floor for a current-generation Nvidia gaming card sits above last year's mid-range launch price, so "entry-level" no longer means entry-level.