NewOrbit is betting the satellite industry has been flying too high
The UK startup raised $18.5 million to test whether 250–300 km altitude is finally a survivable commercial zone, with a 2028 deadline that gives outside observers a real scorecard.
The UK startup raised $18.5 million to test whether 250–300 km altitude is finally a survivable commercial zone, with a 2028 deadline that gives outside observers a real scorecard.
NewOrbit Space is asking a simple question the satellite industry has spent decades avoiding: what if you operated from 200 kilometers lower, accepted that your spacecraft would get dragged back into the atmosphere every few months, and built replacements cheap enough to make that economics work?
The Reading, England–based startup announced an $18.5 million Series A on June 8, led by Voyager Ventures, to test that thesis in hardware. Founded in 2021 by chief executive Anatolii Papulov and chief technology officer Ruslan Rakhimov, a former senior researcher at Moscow-based Avant Space Systems, NewOrbit carries a specific technical lineage for the problem. The round was oversubscribed, with Atlantic VC, Lifeline Ventures, Illusian, Custos Family Office, former Nvidia chief scientist David Kirk, and Tier Mobility co-founder Lawrence Leuschner participating, according to SpaceNews correspondent Debra Werner.
The altitude choice is the bet. Most satellite constellations now operate between 500 km and 1,200 km. Earth observation companies such as Planet and Maxar fly around 500–600 km. SpaceX's Starlink shells sit between 540 km and 570 km. Going lower means better imagery resolution, lower latency for direct-to-device links, and a friendlier radio environment. It also means three problems that have killed every serious VLEO attempt on record: aerodynamic drag, atomic oxygen erosion of exposed surfaces, and aerodynamic torque that flips a spacecraft unpredictably as it moves through residual atmosphere.
None of these problems are new. The European Space Agency and Airbus have flown or funded VLEO demonstrators. Several US and Chinese defense research programs have studied the altitude band. What is new, in NewOrbit's argument, is the commercial math: small, mass-produced satellites amortize a short orbital life across a higher cadence of replacement, and an air-breathing electric propulsion system based on gridded ion thrusters extends that life without carrying chemical propellant mass. NewOrbit's pitch, in the company's own framing, is to rebuild "almost every subsystem" for the VLEO environment, per the company release reported by SpaceNews.
The deadline NewOrbit has set is specific and falsifiable. The company says its first commercial mission will fly in 2028, and that its Reading production complex, branded the "NEO Production Complex," will open in 2027 with initial capacity of ten satellites per year, ramping to several per week, per SpaceNews. The release also frames the facility as "Europe's largest dedicated VLEO production site," a positioning claim that is best read as company language rather than independent benchmarking.
The use cases NewOrbit is selling are large and should be read as company claims until demonstrated. The release says its imagery will be "20x cheaper than conventional satellites," that the platform will support 5G direct-to-device connectivity, and that it will carry live HD video, per the SpaceNews report. None of those figures are independently verified, and the 2028 flight date is the right place to test them.
The customer base NewOrbit is courting is signaled by two advisors it has named. Jean-Jacques Dordain, former director general of the European Space Agency, and Sir Chris Deverell, former UK Joint Forces commander, are quoted in the release framing VLEO as a "strategic sovereign asset" and a "new commercial category," according to SpaceNews. The earliest revenue is likely to come from European governments, defense agencies, and telecom operators rather than commercial imagery customers.
Capital is moderate by space-industry standards. Eighteen and a half million dollars funds a first mission and a production-line build-out, not a constellation. The next raise, the next launch contract, and the first named customer with public terms are the next data points.
What to watch over the next 18 months: a working propulsion demonstrator on schedule; a launch provider and a first customer under public terms; a 2027 opening of the Reading complex at something close to its stated throughput; and the first independent cost-per-image or cost-per-bit comparison against incumbent constellations. NewOrbit's bet is that the satellite industry's tolerance for high-altitude compromise is now expensive enough to fix. The 2028 flight will be the first public scorecard.