AIBRIEF
Adam Mosseri confirmed the removals this week, citing 'pickup line' and prank style clips. Meta says it is also working on disabling the cameras when the glasses are tampered with.
Instagram is now removing some videos filmed on Meta's own camera-equipped smart glasses, after a wave of clips showed people recording strangers without consent and posting the takes as 'pranks' or 'pickup line' content.
The carve-out, per Instagram head Adam Mosseri in comments reported by Business Insider, is content that amounts to 'taking advantage of people and harassing them, like a lot of these pickup line kind of videos.' That is platform-side enforcement on clips captured by a device Meta itself sells.
A Meta spokesperson, Albert Aydin, told The Verge the company is working on disabling the glasses' cameras when tampering is detected and on removing content from accounts tied to those devices. The hardware-side fix, not the content ban, is the longer-term lever.
Aydin did not answer whether a person who was filmed could appeal a removal. The pattern predates this ban: a university issued a warning in October 2025 after a man used Ray-Ban Meta glasses to record women on campus. Meta has not named a ship date for the camera-disable fix.