AIBRIEF
Meta is testing the agent with employees and has reportedly considered pricing it at up to $200 a month, but a Meta spokesperson declined to comment on the launch timeline or capabilities.
Meta is testing "Project Hatch," a personal AI agent that can fill forms, book restaurants, and run "deep research" on a user's behalf, according to an internal memo seen by Business Insider.
The memo, circulated to employees outside Meta's Superintelligence Labs, positions Hatch as "a personal agent that's always working on your behalf" to help with goals, health, relationships, and personal finances. Hatch "has its own computer so it can do anything you can do online, like filling out forms, buying something, or performing deep research," the memo says, with integration into email, calendar, Spotify, Instagram, and OpenTable, "great memory," and a requirement that users "approve any sensitive actions."
The memo implicitly stakes Hatch against Google's Gemini Spark, OpenAI's and Anthropic's computer-controlling agents, and startup Instinct's call-and-text assistant. PYMNTS and Techstrong AI have tracked the same story, and The Information reported Hatch could launch in the next few weeks and that Meta has considered charging up to $200 a month.
A Meta spokesperson declined to comment. Whether the listed capabilities ship, what $200 would actually buy, and when Hatch reaches the public remain open.