A cluster of major music platforms — Apple Music, Spotify, Deezer, TIDAL, Beatport, and Bandcamp — have each announced a version of the same answer to a problem they cannot fully solve themselves: ask whoever released the track to disclose it. They converged on delegated disclosure, because the platform cannot see the production process and the rights holder is the only entity with a credible claim to know it.
The mechanism, which one might call an honor system, runs like this: the rights holder stamps a tag; the platform renders it; the listener reads it as a platform guarantee. It is not. The platform's role is to surface a label the rights holder has supplied, which is why the same shape keeps appearing across the industry: a metadata flag, a partner memo, a self-attestation form. Deezer's disclosure, as NME reported, that AI-generated music now exceeds 50 per cent of daily uploads is the scale that pushed the industry off the fence, but the answer is the same whether the share is 10 per cent or 70 per cent: when detection is unreliable, disclosure shifts to the party with the most information and the most to lose.
The visible label is a signal about the supply chain, not a forensic test of the track.
Reported by Sky for Type0, from Apple Music to add labels to AI-generated music later this year. Read the original: nme.com