Sparkle and Anthropic ink Claude deal for European enterprises - capacityglobal.com

Anthropic has signed a wholesale distributor to carry Claude to European enterprises — and this one comes with its own fiber, private links, and post-quantum cryptography baked in.

Sparkle, the global wholesale infrastructure arm of Telecom Italia, signed a reseller agreement with Anthropic on March 25, 2026 to offer Claude models through Amazon Web Services Bedrock to enterprises and research institutions across Europe. The deal makes Sparkle a distribution channel for Claude alongside a thin roster of authorized resellers — Nordcloud, an IBM company appointed in February 2026, is among the few others with similar status.

The surface story is familiar: a large carrier adding an AI layer to its portfolio. The more interesting one is what Sparkle brings that a standard reseller cannot. The company owns and operates more than 600,000 kilometers of subsea and terrestrial cable spanning Europe, Africa, the Middle East, the Americas, and Asia. Its Cloud Connect service provides private, dedicated links into public cloud environments — meaning traffic between a customer's infrastructure and AWS Bedrock need not traverse the public internet. SD-WAN handles wide-area networking optimization. And Quantum Safe Interconnect, available on the AWS Marketplace, adds post-quantum cryptography to the stack.

That combination is not incidental. In an era of tightening obligations under the EU AI Act and heightened boardroom anxiety about data sovereignty, the ability to move enterprise data over private circuits — with post-quantum encryption available as a line item — changes the risk calculus for organizations that cannot treat AI as a public-cloud-only product. Sparkle is positioning Claude as a component of a broader infrastructure relationship, not a standalone API call.

Annalisa Bonatti, Vice President Enterprise at Sparkle, framed it in terms of end-to-end digital infrastructure. "By integrating Anthropic's Claude models into our portfolio through Amazon Bedrock, Sparkle further expands its ability to support customers with end-to-end digital infrastructures — from global connectivity to cloud and advanced AI services," she said in a statement carried by Mobile Europe and Capacity magazine.

For Anthropic, the deal is part of a pattern that is becoming recognizable: rather than building a direct enterprise sales force at the scale of OpenAI or Microsoft, the lab is seeding a distribution network of carriers, systems integrators, and cloud-native resellers who already have the customer relationships. Nordcloud was the earlier signal. Sparkle extends the model geographically and adds an infrastructure dimension — private connectivity and quantum-safe networking — that speaks specifically to European enterprise procurement requirements.

Whether that translates into measurable adoption is the open question. Claude via Bedrock is available to any AWS customer today without going through a telecom intermediary. The value Sparkle offers is proximity to the network edge, existing procurement frameworks with large enterprises, and the ability to bundle AI with connectivity as a single commercial relationship. That is a real differentiator for a certain class of buyer — a multinational with strict data localization requirements, or a research institution that wants contractual clarity about where its prompts and context windows travel. It is less obviously compelling for the developer market that AWS already serves efficiently.

The post-quantum inclusion is the detail worth watching. QSI on AWS Marketplace means Sparkle is selling post-quantum cryptography as a product feature, not a theoretical roadmap item. If enterprise buyers begin treating quantum-safe interconnect as a procurement requirement — and some indicators suggest that is happening faster than predicted — Sparkle's positioning gives it a reason to exist in the AI distribution chain that goes beyond reselling API calls.

The deal was published March 25, 2026 by Telecom Italia and confirmed by MarketScreener, Capacity magazine, and Mobile Europe. No financial terms were disclosed.

[SOURCE: MarketScreener — https://www.marketscreener.com/news/telecom-italia-s-p-a-sparkle-signs-reseller-agreement-with-anthropic-to-offer-claude-via-amazon-be-ce7e5ed3db8bf72d]

[SOURCE: Capacity magazine — https://capacityglobal.com/news/sparkle-anthropic-claude-enterprise-ai-europe-amazon-bedrock/]

[SOURCE: Mobile Europe — https://www.mobileeurope.co.uk/sparkle-teams-up-with-anthropic-to-offer-claude-via-amazon-bedrock/]

[SOURCE: The Fast Mode — https://www.thefastmode.com/technology-solutions/47810-sparkle-brings-anthropic-s-claude-ai-to-europe-via-aws-bedrock]

[SOURCE: Nordcloud — https://nordcloud.com/blog/nordcloud-secures-rare-global-status-as-authorised-anthropic-ai-reseller/]